Tracy Luckow


Tuesday, March 19, 2024. 11:05 am – 11:25 am


Swirl technology: turning an industry on its cans


Tracy Luckow



Inspired by coffee baristas who were swirling sauces and purees into whipped cream in coffee shops across the country, a unique spray nozzle technology was invented to disrupt the whipped cream category via Whipnotic. Yet, Whipped cream isn’t the only aerosol category that hasn’t seen much innovation in the last 75 years. Whipnotic’s patented nozzle technology adapts perfectly to categories like spray deodorant, shaving cream, sunscreen and hair mousse – just to name a few. The huge benefit of having two discrete compartments allows for endless innovation possibilities to bring more visible function and fun to the consumer.


Tracy Luckow, PhD is the co-founder and President of Whipnotic. In that role, she works to connect Whipnotic to consumers, anticipate future trends, manage the company’s product development and daily operations. Prior to founding Whipnotic with her sister, Tracy spent more than two decades working in the food industry for companies such as PepsiCo, Danone and Sabra. She holds several advanced degrees including a Masters degree in Food Science and a PhD in Sensory Science and Nutrition.